Whilst looking around the mobile marketplace for myself (iPhone vs Blackberry, a hot topic amongst Auditel affiliates at the moment!) I came across an article on price comparison site Top10.com
Their research suggests that with some due dilligence the average mobile user could save upto £62 a year on their mobile bill. The final recommendation they make is something Auditel does as a matter of course via its Total Cost of Purchase® methodology. This is the retrospective audit going back at least 12 months.
Using Total Cost of Purchase® we review all of our clients costs to ensure that:
iPhone vs Blackberry? I think it’s the latter for me.