Auditel Consultant:
Terry Crouch

Social Networking, is it for Adults?

28 Oct 2009 | Filed under: Uncategorized

At this mornings business breakfast I raised the role of social networking in business marketing and received quite a few ‘rolled-eyes’ as a result. Interestingly enough nearly everyone was a member of LinkedIn! None had ventured into the Facebook or Twitter worlds other than for domestic purposes. When I mentioned the size and growth figures (particularily this year) of some of the more popular social networking sites they became a little more interested in their marketing potential.

LinkedIn – Founded May 2003. As of August 2009; 45 million users. This has grown from 10 million users since February 2009.

twitter – Founded March 2006. 17 million users in April 2009, 32 million users in August 2009, expected to reach 100 million users by the end of the year.

facebook – Founded February 2004. As of August 2009, 250+ million users with a target of 1Billion!

However it seems that even these sites are not immune from the downside of the internet, as this short news article (5mins reading time) published in September explains the recent security issues that have affected twitter http://www.hh-design.co.uk/news