Auditel Consultant:
Denis & Rhys Brennan

The Beeb… can UK business learn?

02 Mar 2010 | Filed under: Cost Management

Dame Patricia Hodgson, Trustee of the BBC, could be heard on Radio Four’s flagship Today programme this morning (listen here) commenting on the need for expenditure cuts at the Corporation (in a preview story that was later confirmed as the BBC announced the cull of Radio Six Music and the Asian Network together with a 50% chop of its enormous website). From my point of view as a cost-management specialist, her comments were of much wider business interest.

She spoke of the need to reduce overheads and the cost of distribution to permit the BBC to divert funds to spend on core content – producing programmes for the viewer and listener. If we look at this in the context of any business it addresses what Auditel stands for. We deal, on your behalf, with the cost of just doing business whilst you, the business owner or manager, can concentrate on your core activity. Call 01554 770816 or email Auditel now to find out how we can release you to grow your business.