Auditel Consultant:
Chris Baker

Efficiency – Fight Back The Credit Crunch

01 May 2009 | Filed under: General News, News

As the credit crunch continues to bite and businesses batten down the hatches for a recession, anyone tempted to take their attention off environmental matters should think again.

Resource efficiency could be the answer to help combat the downturn. Waste prevention, energy efficiency and using less raw materials will be crucial to saving UK companies money and reducing costs.

More than 85% of companies questioned for new Envirowise research chose the above actions as a way to make their business more profitable.

Responsibility cannot rest with managers alone, however. There seems to remain a chasm between the behaviours of individuals at home…..and at the office…..if Britain’s bosses were to disclose the huge costs of their business gas, electricity, water and recycling bills to their staff, it is anticipated that this would increase their awareness of the need to reduce waste, and change their behaviour at work.

Consumers are becoming more conscious and making choices based on issues that go beyond price. While economic considerations may have become more important, it is likely the businesses that will thrive during the downturn are those which fulfil twin needs, providing both value for money and an assurance of environmental and ethical responsibility.

Auditel can help with these issues.

Click here to read the full Envirowise article……